Betsy offers a unique 360o perspective with over 30 years of experience in meeting & trade show management, hotel sales, and procurement, including 17 years of direct involvement in the discipline of Strategic Meetings Management (SMM). During her 15-year tenure at the world’s largest biotech company, Betsy developed a pioneering SMM program as well as a venue compliance process for the early PhRMA guidelines. In 2007, she opened a consultancy dedicated to providing independent and unbiased SMM support. Betsy is considered a Subject Matter Expert, and has authored many articles, developed educational content, and presented to audiences in North/Central America, Europe and Asia.
Betsy holds a Bachelor of Science in Hotel Administration from the University of Nevada, Las Vegas. She is an active member of MPI’s MD Advisory Council, is Vice-chair of the GBTA Meetings Committee, and Co-chair of PCMA’s Corporate Task Force.
In 2016, Betsy was recognized as one of the Top 25 Women in the Meetings Industry by Meetings and Conventions Magazine. Additionally, Betsy has been recognized as “Best Practitioner” by Business Travel News and one of the Meeting News “25 Most Influential People in the Meetings Industry”.
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